3 Tips for Writing Nonprofit Fundraising Letters
Spread the news about an upcoming event to inspire potential donors to give charitable donations to your nonprofit organization.
1. Know Your Audience
First and foremost, ask yourself: Just who makes up your audience?
The answer to this question should set the tone of your letters. After all, some potential donors will appreciate a formal appeal that emphasizes your organization’s authority and prestige. Others, however, would appreciate a letter with a more lax tone, so that you appear more approachable and welcoming. Neither tone is wrong; it all simply depends on what you think your audience will respond to best.
2. Demonstrate Flexibility
If possible, add more options for people to give. Providing in-person, direct mail, and online donation options makes it easier for a wider range of people to donate. Specify in your letter how people can donate and, if possible, emphasize just how easy the donation process is.
3. Get the Community Involved
The more the merrier. Get the whole community involved in your fundraiser. For example, you can ask local businesses if they will pledge a matching gift to your cause. Or, if you are hosting an auction, you can ask if they will donate auction items.
Mention in your letter if you have any community partners. It will show your audience just how connected their community is and just how much attention your fundraiser is receiving. You may also reach a wider audience of prospective donors than if you launched your fundraiser solo.
Donation Letter Format – 5 Key Components
If you don’t consider yourself a “creative type,” then we’ll let you in on a secret: Even the wittiest donation requests all follow the same basic format. Learn that format, and you’ll have a top-notch donation request letter.
No donation request or appeal letter is complete without the following:
- Salutations – First impressions are key, so start your letter off right – with an appropriate introduction. To nail the introduction, you need to know your audience: Will they respond better to a formal salutation, or will an informal, friendly greeting be more likely to get their attention?
- Outline your organization’s needs – What exactly is your nonprofit hoping to achieve? What needs would this fundraiser meet? Make that information clear to readers right away.
- Donation specifications – Be sure to specify just what type of donations your charitable organization is accepting, as well as if donations can be given online, by mail, or in person. If you are accepting financial support, leave a spot where your prospective donors can clearly specify their donation amount.
- Contact information – Be sure to get the necessary information you need to properly process donations, such as the donor’s name, phone number, etc… but don’t forget to add your contact information, either. After all, if someone is on the fence about donating, you want to make yourself available to put their mind at ease and increase the odds that they give to your nonprofit organization.
- Additional information – If you believe there are extra pieces of information that your audience needs to know, be sure to include that in your letter, too. For example, is your fundraiser a one-time event, or will it be the start of an annual charitable initiative?
Complementing your fundraising efforts with our free fundraising letter templates means you have an easy way to reach potential donors and inspire them to give to your nonprofit. No matter your fundraising needs, you can appeal to donors’ sense of charity and help make the world a better place, one fundraiser at a time, brick by brick.