Your Fundraising Goal Doesn’t Care About Current Events
You have a fundraising goal and that goal doesn’t care if it’s a favorable time to fundraise or not. Your goal exists to pay for something – running your organization, operational expenses, a new addition, new uniforms – you name it, you need it. Because of this dependency, your fundraiser has to be a success for your organizational goals.
Here’s a checklist of items to keep in mind when running a fundraising event when conditions aren’t the best:
Engage existing donors to reinforce value of your mission
Improve online visibility to enhance brand awareness among new audiences
Collaborate with fellow nonprofits to combine resources, increase efficiency
Educate (don’t solicit) prospective donors about your message
Use downtime to identify and plan future initiatives
Checking off these items will present you with a unique opportunity to not only establish a deeper relationship with your existing donors but interact with prospects that you may not have the chance to reach otherwise.
I can’t thank you enough for all of your guidance throughout this process. You made set-up, ordering, etc. extremely easy and we would be glad to serve as a recommendation for other organizations considering using Fundraising Brick for their campaigns.
– Renee Berlon – Stewardship & Events Manager
Benefits Of An Engraved Brick Campaign
Donors of your organization want to feel like they’re part of the action, so to speak, which is best achieved by attending an event in a physical space, but this can be a challenge when money is tight or conditions are not conducive to large gatherings.
Ideally, you’d like to throw a fundraiser that provides donors with the same level of intimacy and participation.
Fundraisers that rely solely upon online or mobile participation, such as crowdfunding and text-to-donate campaigns, offer a ton of convenience, but they lack an element of intimate involvement that donors tend to seek.
Engraved brick campaigns allow donors to participate from a distance, but because their contributions take the form of a tangible item (an engraved brick or tile), the sense of involvement is not lost.
This is only magnified once the fundraiser is complete and the donated bricks and/or tiles are used to construct any type of physical structure, such as walkways, entrances, plazas, patios, etc., which can be visited by donors at any point in time.
Here are the great benefits of brick fundraising: