Social media is something that affects every aspect of our
lives today. Even as you use it for entertainment, marketing, working and yes,
socialization, it is easy to forget that it is an excellent tool for
fundraising too. Next time you begin a new fundraising campaign, consider these
five ways that Facebook can help you reach, and even exceed your goals.
- Set Up an Official Page – It is easy to set up
an official page for your organization or fundraising campaign. With an
official page, you gain followers—rather than friends. This lends credibility
to your posts. Facebook then gives you, free of charge, access to analytics
tools so that you can track your reach.
- Fill Your Page - Do not let your page sit
dormant. Fill it with information, post on your wall and share photographs of
events. Make your Facebook account an interactive experience that interested
individuals will WANT to follow. This is the best way to assure success.
- Use Facebook Events – When you have fundraising
events, you can use Facebook as a platform to invite friends, followers and
others to your events. This invitation platform is very straightforward, and
you can keep events private or open them up where others can share your event
with the world at large.
- Advertise Products and Services – With all of
the free options available on Facebook, it is easy to forget that there are
paid services on the platform too. For instance, if you sell fundraising bricks
for your charity you can display your ad on the platform. These ads are easy to
launch, and you can target them to the audience you hope to reach.
- Share – Finally, just remember to share your
fundraising efforts with your friends. This is something you can do from a
personal space as well as through your organizational page. Your friends and
family want to know more about everything you do—do not be afraid to tell them.
As you can see, Facebook is an essential tool for
fundraising. However, it is just that—a tool. Make sure your next
is one that is relatable and that helps you earn. If you want to learn
more about fundraising bricks as an option, give us a call at 855-958-0516 and
talk to one of our specialists today.