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Fundraising Tips and Ideas

Gather all of the information that is needed before presenting your fundraising project to your organization or to your Board of Directors.  Spend time and effort on your research with special attention to project costs, projected revenues, and timeframes for project completion.  It is best to have sound figures and details to present at the first meeting.

Contact Fundraising Brick at 855-BRICKS4U (855-274-2574) for your customized Fundraising Packet.  Our friendly experts are available to meet all of your fundraising needs!

BRICKS FOR BAIL FUNDRAISER

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Jail-N-Bail involves a mock jail set up in a school, at an event/game, a church function, or another high-traffic public area, such as a shopping center, etc.

Option #1: Gather as many volunteers as you can to be placed in your mock up jail (between 5 & 50). Each volunteer must sell a certain number of bricks in order to be bailed out. Your organization can set the amount of bricks to be sold for the volunteer’s bail out. We recommend each volunteer be required to sell between 2 and 5 bricks for their bail. The jailbird volunteer will need to be prepared to call their friends, family, co-workers, and acquaintances to obtain their brick bail out money. After the volunteer has been bailed out, they are free to go and your organization will have achieved additional brick sales for your cause.

Option #2: The brick bail out begins with someone calling your organization requesting the “arrest” of their boss, spouse, a politician, friend or co-worker. An off-duty police officer or volunteer “arrests” the unsuspecting participant, serving them with a brick warrant. He or she is then whisked off to “jail”. When the participants arrive at the “jail”, their bail is set by a judge. Make sure participants either have a phone or are provided with one when they arrive. The jailbirds make pledge calls for brick sales to friends, relatives, and co-workers to earn their bail.

Most incarcerations last for one to two hours.

THINK OUTSIDE THE BRICK!

Make your Brick or Tile Campaign a Success!

How to secure a donation - ASK, ASK, ASK, AND ASK AGAIN: People give because they are asked, if you don't ask, the answer will always be no.  Ask with pride for the cause you are so committed to raising money for, and be honored to be the potential bridge for that donor from need to impact, donation to solution. 

How to build loyal, happy donors: People don't give to you because you have needs; they give to you because you meet needs. Donors and prospects don't want to hear about the woes of the economy or your organizational struggles—no one wants to join a sinking ship. Instead, they want to know exactly where their donations will go, and what impact your work is having on their community and the issues they care about.  

Set Clear Goals & Firm Deadlines: The key to fundraising success is to establish clear fundraising goals and set firm deadlines for reaching those goals. Identify what you need, how much money is required and how long it will take to get it.

Know your audience: Take a good, long look at the stuff you’re planning to sell and build a profile of your ideal customer.  

Advertise appropriately… and aggressively:  Utilize all avenues of advertising that will assist you in selling your donor bricks.  For example, door to door, newspaper ads, radio ads, sales booths, Internet. Cover all your bases by hitting up social networks like Facebook and Linked In and sending out e-vites.  Reach out to everyone that you know and ask for them to reach out to their friends and family.

Diversify your fundraising program. Create as many opportunities to collect donations as possible. 

What it takes to be a successful fundraiser
A belief in the cause - A team effort - A commitment to following through - And a dose of creativity

12 ADVERTISING IDEAS FOR FUNDRAISERS 

1. Organize a Great Advertising Committee
2. Advertise your fundraiser on Squidoo
3. Promote Your Event Lens Using Free Social Media
4. Submit Your Event To Online Newspaper Calendar of Events
5. Blog About Your Fundraising Event
6. Ask Websites To Post The Link To Your Lens or Blog
7. Design an Eye Catching Flyer and Distribute It!
8. Design and Sell Event Merchandise With Your Advertising Flyer
9. Banners and Signs Get A Lot Of Attention
10. Ask Other Organizations to post your events in their newsletters or mass email
11. Send out Press Releases to local newspapers and magazines
12. Send PSAs to Local Radio Stations

DO...

  1. Organize your fundraising ideas before presenting it to your board or organization.
  2. Pick your brick/tile size(s), brick/tile shade, font and design your installation.
  3. Make the ordering process easy for you and your customers by utilizing our standard templates for your order forms, brochures and campaign flyers.  Or setup online ordering with Fundraising Brick.

DON’T...

  1. Allow your fundraising project to take more than one year, follow the suggested timeline.
  2. Allow your customer to make special requests, stick to the order process that you have outlined for your customers.
  3. Allow more than two members to be in charge of the fundraising project.  When too many people are involved, decision making and coming to a consensus on fundraising details can become more difficult. 

Fundraising Timeline

The first installation should be within 3-6 months of the project’s start date.  Your project might run like the timeline example below.

January 2013
Gather detailed information from your premier laser engraving brick company, Fundraising Brick LLC for all of your fundraising needs.  Bricks and tilespricing, flyer templates, donor letter templates, order form templates, brochures, fundraising guide, etc.

February 2013
Present your project to your organization or board of directors.  If you project is approved, design your layout/installation and obtain a quote for the brick installation

March 2013 - June 2013
Set a sales goal for your fundraising project and sell your bricks – set a deadline for ordering.  A good timeline for selling is 2-4 months. Start advertising and selling your engraved bricks.

July 2013
Order your engraved bricks from your premier laser engraver, Fundraising Brick LLC. Receive and install your laser engraved bricks.

**This is an approximate timeline.  Timeframes and campaign schedules can vary for any number of reasons.  Please speak to one of our Fundraising Experts for a customized plan for your project.

Organize Your Project

Step 1 - Set Your Goals 

  1. The first step in successful fundraising is setting your goals.
  2. Know how much money you need and when you need it. Make sure to add estimated costs to your fundraising goal.
  3. If possible, start planning your fundraiser at least two months in advance. This way you can get letters and ads written, products lined up, and events scheduled.
  4. Set beginning and end dates for each project (timeline).
  5. Use a goal chart (thermometers are popular) to check your progress.
  6. Double-check your community calendar.
    • To ensure your fundraiser does not conflict with other community activities. (i.e. it may be difficult to find enough volunteers for your event if you schedule it during another major event)
    • To co-ordinate your activities with other community activities. (I.e. garage sales on weekends, bake sales during farmers market days, etc.)

Step 2 - Fundraising Sources                                

1. List potential donors and approach them for support.

  • Business and Industry (Corporate): Some businesses may agree to match funds you raise from the public sector, especially the employers of your volunteers.
  • Members of your organization
  • Friends and family
  • Colleagues and co-workers
  • Door to door solicitation

2. Set your price for the bricks or tiles being sold and use sponsorship categories like business/corporate, household/family, and individual.  Typically, prices range from $50.00 to $150.00 for a 4X8 paver and $150.00 to $500.00 for an 8X8 paver.  You know your community best and you and your committee can determine what price will best fit your fundraising needs and generate sales for your area.

Step 3 - Finding Volunteers & Committee Members

  1. Ask for names of those who volunteered in past fundraisers or who serve on other committees.
  2. Form your committee - Appoint a committee chairperson/president, vice president, secretary, treasurer, and any other office necessary to run your campaign.
  3. Let volunteers/committee members indicate their interests and assign them accordingly. (i.e., don’t make bakers out of letter writers)
  4. Ask each recruit for a list of family and friends who may be interested in supporting your fundraising efforts through either participation or donations.
  5. Motivate your team with a show of your own enthusiasm.
    • Appoint highly motivated individuals for your team.  The last thing that you want is a “Negative Nelly”, or someone who is not on board with your goals.

Step 4 - Publicize Your Campaign

Have a campaign kick-off!

  1. Contact local media about your fundraiser via phone call, press release, or public service announcement.
  1. Encourage each member of your team to spread the word to family, friends, co-workers, and neighbors.
  2. Decorate your town with flyers and posters.
    • Bulletin boards in offices, grocery stores, malls.
    • Neighborhood electric poles.
    • Door to door
    • Mass mailings (if your budget allows)
    • Church bulletins
    • School or club newsletters.
  3. Run an ad in your community newspapers. 

Step 5 - Managing Money

If you are not utilizing Fundraising Brick’s online ordering program, you will need to manage your money.

  1. Use cash collection envelopes for each event team or individual that will collect money. Keep an accurate record of who collects the money as well as the amount collected.
  2. Set a specific date when all money needs to be turned in.
  3. Assign one of the volunteers to be your treasurer. Your treasurer should be both experienced and comfortable with handling money. Both of you should be present when any money is counted. In addition, both you and your treasurer should sign for any disbursements made.
  4. Deposit money in a timely manner. In between deposits, keep money under lock and key.


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