The Best Way to Reach out to Friends
and Family for a successful Brick Fundraiser
Think about your brick fundraising strategy like peeling an
onion from the inside out. The best fundraisers start by asking their closest
contacts first (the core) and progressively working outward to more distant
contacts (the outer skin).
Why would you do that? Your closest contacts are the ones most likely to donate,
more remote contacts are less like to donate. Studies show that as you make progress towards your
fundraising goal people become more and more likely to donate to you (success
breeds success!). When you start with your closest contacts and work
outwards, you ensure that you build up progress from your core supporters
before you reach out to the people who are less likely to donate. This means maximizing your chances of successfully meeting
(or exceeding) your brick fundraising goal!
Getting Started Action Items
A good starting point plan usually looks something like
this: Day 1Email #1: Send to 10 very close contacts (family and
your closest friend or two). Day 2Email #2: Send to 10-50 close contacts (your entire
circle of good friends). Day 3Email #3: Send to as many other contacts that you
feel comfortable sending a message to (co-workers, friends of friends, distant
relatives, your entire address book, etc.). Day 4Social Media & Beyond Promote via Social Media to
anyone who will listen.
And, don't be afraid to send follow up emails! Your close
friends and family won't mind hearing from you a few times.